Strategic and Crisis Communication

On request of foreign professionals, we started developing courses on communication drawing on the Belgian experience and Brussels’ unique context. These courses are tailor-made and adapted to the needs of the recipient partner.

Such courses bring to light key Belgian speakers from the diplomatic or political fields in their daily communication practice and allow participants to confront their perception of communication to other professional areas.

Objectives:

• Presenting communication strategies inspired by and for Belgium and Brussels
• Providing the participants with practical skills in crisis communication
• Involving experience and expertise from the Belgian public administration
• Creating and enhancing professional contacts between Belgian and foreign experts

Training sessions:

 

Dubai International Communication Programme

The first training session in communication took place in Brussels from October 15^th to 18^th, 2018 and was organised in partnership with the Government of Dubai Media Office (GDMO) for the recently created Dubai International Media Committee composed of high-ranked officials from Dubai public and private sectors.

This four-day programme aimed to support Dubai’s business leaders in enhancing their strategic communication mindset by offering them new approaches inspired by best practices from the Belgian public and private sectors.

The Programme addressed different dimensions of international communication, including diplomatic communication, political communication with a presentation by Minister of State Mr Herman De Croo, image building, digital strategy and crisis communication. It also covered international trade and investment promotion communication, strategic use of social media and communication campaigns. The training integrated group discussions and practical workshops, giving the participants a strong understanding of the different topics.

A word by the Director General of the Egmont Institute, Ambassador Johan Verbeke:

“We, at the Egmont Royal Institute for International Relations, are very happy to partner with our colleagues from the Government of Dubai Media Office, for what I think is a great cause: training and sharing expertise with first rank officials and executives in support of the leadership roles that they are called upon to perform in both their country and the world at large”.